It is important that trailers and opening credits establish genre to illustrate what the film will entail and exceed the viewers expectations. Genre is established mainly due to iconography.
Skyfall is great example of establishing genre within opening credits. Skyfall is a spy film, a sub genre of action. The orchestral soundtrack is not only extremely conventional of a spy genre but is also parallel with the visual pace of the opening credits. Throughout, the trailer suggests that Daniel Craig, who plays the role of the protagonist is involved in crime. The dark colours and thick red mist connotes danger, suggesting that danger follows him. The shadows suggests he is trying to hide, relating to the idea of him being followed, all of these aspects create narrative enigma.The Japanese Dragon's also show some context of the film. The use of the graveyard emphasises danger and death, the main elements of a spy/action film, as well as the use of fire which is commonly shown throughout the credits. The costumes consist of the protagonist wearing a suit and the women being highly sexualised and linked with phallic imagery, these are all conventional of an spy film.
Deadpool is also a good example of opening credits establishing genre. Dead pool has a genre of action-comedy and superhero. Like most action films a romantic storyline runs throughout, this leads to a convention of a superhero/action film as it creates the story as 'the damsel in distress' who needs to be saved by the protagonist. The credits themselves are sarcastic and funny, they refer to the roles needed in a action/superhero film. The soundtrack is contrapuntal with the images and appeals to the viewer due to this. The props used throughout are extremely conventional of an action film- the use of guns, the car crash, violence, explosions and especially the costumes, which is also a convention of an superhero film. The location is also extremely conventional as it is set in a city, where they're is a higher threat to civilians and more reasons for conflict. - https://www.youtube.com/watch?v=2MjyGL0go60
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