Codes And Conventions of Title Sequences

Kyle Cooper designed the title sequence of The Incredible Hulk. The title sequence was designed as a prologue, the opening sequence is a type of chemical reaction, making the sequence conventional of a action/science fiction film. The overall design of the title sequence is unique as print media is used to tell the narrative, the use of props also help give context. Different character point of views were also used in the title sequence, the Hulk's point of view was more prominent due to him being the leading character and protagonist. There are also elements of love being established in the storyline, this is also extremely conventional of an action film as it is a automatic set up for the 'damsel in distress'.

The title sequence of Love Actually represents the theme and tells the narrative very well due to the use of conventions throughout. The use of archive footage is conventional represents the theme and genre of the film. The visual is parallel with the sound and allows narrative to be established further due to the diegetic voice over that consistently refers to love. The title sequence isn't text heavy, this ensures that the focus will remain on the footage which has the main part in the title sequence, the sequence was also designed as a montage, the scenes didn't have transitions between them and just cut to the next one. However, some of the scenes were slowed down in terms of pace and sound, when the voice over refers to the genre and 'love' the pace of editing was slowed down, this highlights the narrative and theme.

David Fincher's Se7en is known for its abstract and unique title sequence. The opening scene is in montage where lots of clips are formed together, the use of camerawork throughout makes the overall experience more intense to view as the close ups create tension, there are also no long shots to counter act, adding to the suspense. The viewer is very restricted visually and only gets to see the hands of the character, relying on the judgment of the character to be built on the choice of props used. Due to this, the props are heavily associated with crime, in order to appeal to the conventions of a crime/thriller, such as files and case work.